They can be divided into several categories based on different aspects of marketing. Here are some types of marketing KPIs and the most used in each category: Acquisition KPIs Website Traffic: Measures the number of visitors accessing the website. Visitor to Lead Conversion Rate: Shows how many visitors become leads. Cost per Acquisition (CPA): Calculates the average cost to acquire a new customer. Engagement KPIs Email Open Rate: Measures how many recipients opened marketing emails . Click-Through Rate (CTR): Shows how many people clicked on links in emails or advertisements.
Social Media Engagement Rate: Evaluates interaction with content on social media. Conversion KPIs Conversion Rate: Measures the percentage of leads that become customers. Abandoned Cart Rate: Shows how many visitors abandoned Middle East Mobile Number List the purchasing process. the average spend per customer. Retention KPIs Customer Retention Rate: Evaluates how many customers continue to buy. Churn Rate: Measures the rate of customer loss in a specific period. Lifetime Value (LTV): Calculates the average value that a customer generates during their relationship with the company.
Customer Satisfaction KPIs Net Promoter Score (NPS): Evaluates satisfaction and the probability of recommending the company. Customer Reviews and Reviews: Monitors customer feedback through reviews and comments. Customer Service Response Time: Measures the average response time to customer queries and issues. ROI KPIs (Return on Investment) Marketing ROI: Calculates the financial return on marketing activities . Campaign ROI: Evaluates the return of a specific campaign. Cost per Lead (CPL): Measures the average cost to generate a new lead. Traffic and SEO KPIs Keyword Ranking Position: Monitors the site's position in search results.
發表於 2023-11-30 14:09:30
