Helping to manage and track data more effectively

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However, these two tools still have common and distinct points: Criteria Google Tag Manager Google Analytics Main function Manage and deploy code snippets (tags) on the website. Collect and analyze data about traffic and user behavior on the website. Purpose Makes it easy to add, edit, and manage tracking tags without developer intervention. Provides detailed reports on website performance including: number of visits, time on page, bounce rate, etc.


How it works Use tags and triggers to send data to analytics cambodia whatsapp data tools like Google Analytics. Use tracking code to collect data from your website and generate analytics reports. Integration Integrates with various tools such as Google Analytics, Google Ads, Facebook Pixel,… Mainly integrates with Google tools and some other third party tools. Comparison table of Google Tag Manager and Google Analytics (Source: TOS) Although they are two separate tools, Google Tag Manager and Google Analytics have the ability to coordinate and support each other very well.


Google Tag Manager is often used to deploy Google Analytics, Therefore, you can completely attach both Google Tag Manager and Google Analytics codes to your website. Difference between GA and GTM The difference between GA and GTM (Source: TOS) See also: SEO vs SEM – Do SEO and SEM complement each other? [UPDATE] Top 20 Most Reputable and Professional Web SEO Companies in Vietnam 2025 Benefits of Google SEO Tag Manager Insert Schema into website: GTM allows you to insert schema into each website page even if the interface does not support it, helping to improve SEO and display richer search results.