Types of content: classification and purpose

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The theme of content is one of the most popular in our blog. We have already considered many features of the publication of posts, and now it is time to put the accumulated knowledge in order. For this, we will divide all the content by type. So you will have a full understanding of what, when and where to post.

So, the content can be divided into three types: selling, informational and entertaining.
Information content

Selling a product is a complex shopify website design  process that does not start with sales. First, you try to reach the trust with a potential client. It is for this task that information content is intended. Information should be as useful as possible for your audience, that is. It should be of some value to them. Information content should form a trusting relationship between you and customers: you must create an image of an expert and a professional. So people will take your posts in the tape with interest.

In addition, information content is best suited for a full presentation of your product from all sides. Its share in the total amount of generated content should be kept at 50%.

Information content can be attributed to:

    Reputation content. Tells about the achieved peaks, received certificates, diplomas, diplomas, diplomas and other awards of your company / product / product / / /
    News content. This includes everything that opinion leaders say, experts, new products discussed, growing trends, forecasts and new technologies used in the industry. When writing news content, infographics will be useful.




    Reviews of goods and services. Copyright opinion or opinion of partners and opinion leaders, interesting comments, unboxings and other similar things also apply to information content.
    The life of the company. Interesting facts, news, history, philosophy and mission of the organization, information about employees, interviews with the founder / leader, announcements and photo reports from events - all this will be interesting to your subscribers, if you can present it beautifully.
    The behind-scenes content. In this category, interesting posts are called upon to unload the information flow and dilute it with something interesting: the process of creating a product or demonstration of services, master classes for production, chips and small secrets of the company, the sale of goods and more.