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Therefore, potentially competitors of the “Pippo” brand (who are not the real owners of the brand) have the possibility of publishing their advert when the user searches for the Pippo brand. The concerns of brand owners about the purchase of keywords are found in the fact that if a possible buyer is interested in their product, this could be "diverted" with PPC to competing sites or fake sites where non-original products and at low prices are sold. very different from the manufacturer's official price list. From a legal point of view, the matter is evolving all over the world as shown by the Google versus Louis Vitton case in France .
In general, the purchase of a generic keyword is free, while the real legitimacy of th Austria WhatsApp Number List e purchase of brands as keywords by third parties is not yet clear. To date, the same Search Engines offer the possibility to legitimate owners of word marks to claim and block the accounts associating the adverts with the registered trademark (editor's note: my company carries out this service of "Reporting the purchase of keywords of registered trademarks"). This is provided that you are the real owners of the trademark, you have necessarily registered a "denominative" trademark (and not just a "figurative" one) and that you notice the violation (you must hire an SEO agency that carries out monitoring).
This is because the PPC system is driven by textual elements, not images. Only in one case, therefore, will the advertising service manager be able to guarantee the suspension of ads by those who use your brand without authorization. In my opinion in the future the trademark war on Google will increase and many law firms will jump on the bandwagon (Attention consumers: very few lawyers and jurists have the technical skills on how PPC platforms work).
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