Content in the decision phase Once the various possible

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To follow the previous example, content like “Internalize or outsource your inbound marketing strategy” provides a persona in the evaluation phase with additional and concrete support in their search for solutions.  solutions have been found, the decision phase only consists of finding the person, or company, who will offer the most suitable solutions. The ultimate objective is therefore to reassure him and create confidence.

  Once again and more than ever, you must position yourself Chinese Malaysia Phone Number List as an expert in your field . It is then the time to share content such as customer cases, feedback (the video format can be interesting to further humanize the testimony) and once again, to be present on social networks and by emailing. To end with our example, the article “How to choose your inbound marketing agency” meets the needs of the manager in the process of making his choice of service provider.





  Now that you are an expert on the type of content to share according to the maturity level of your personas, it is time to equip yourself with a marketing automation tool. With the right tool, you will be able to capitalize on your content to offer the right media, to the right people and at the right time.WebConversion supports many software publishers in implementing an inbound marketing strategy. Because knowledge is shared, we invite you to answer the questions most frequently asked by our interlocutors.