Business Intelligence tactics to filter the data

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However, it is necessary to use Business Intelligence tactics to filter the data. This methodology allows for greater organization of information, which helps understand buyer behavior, in addition to supporting projections in each business segment. In practice, BI helps separate the wheat from the chaff, that is, highlighting relevant content among a wide variety of data. Even on the web, there is the function of interpreting the research carried out by keywords in the most famous search engines such as Google. In the virtual world, we find multiple metrics available and extremely effective. ADVERTISEMENT For example, Google Analytics shows Last Click conversions, identifying where the last button was pressed before someone made a purchase.

Reports of this type provide very rich materials, even for the Telegram Number Data media planning phase. Know who your audience is Today, the great challenge is to make a good interpretation of what the user is doing, thinking and wanting in the real world. One suggestion is to use geolocation apps on mobile devices to get more information about your audience when they are offline. In this way, it is possible to obtain social and demographic data, as well as understand a little about dreams, customs, preferred products and services. Remember that, in addition to taking care of your clients' spending habits, you should pay attention to who the agency hires. Many advertisers, busy finding out what the public thinks of current campaigns, simply leave aside researching their own portfolio of contracts.



An advertising company, in the same way as any other business activity, needs good management and good marketing. It may even seem like a delusion, but it's like the old saying: in a blacksmith's house, a wooden knife! Pay attention! You may also be interested in the following content Digital media: discover what they are and how to manage them to generate results in a marketing strategy Marketers Can Transform the World by Improving Diversity (Here's Why) How to create a website: check out the step by step to make yours from scratch Why should I have a good relationship with media professionals? In addition to always maintaining good communication channels with professionals from the main media, it is essential to create a solid and robust bond.