Determine the mission, vision and values

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What does the brand image structure include? A Brand Image is formed with 4 basic aspects as follows: ​​of the business The first factor in creating a Brand Image that can be mentioned is determining the mission, vision, and values ​​that the business is aiming for. Do this to be consistent with the brand's activities and goals. Brand Image structure Determine the mission, vision and values ​​of the business Create a brand positioning statement Brand Positioning Statement will help you reach customers well . This claim is one or more unique features of your product/service that differentiate it from your competitors. At the same time, the brand positioning statement itself will also let users see how you solve their needs.


To be able to create a good claim, you can research from your competitors. In particular, you Email Data need to determine where your brand's strengths lie. These tasks will be the foundation for you to form the most unique brand positioning statement. Create brand personality Each brand also needs to create a voice and personality to highlight and differentiate themselves from competitors. In the Brand Marketing industry, it is called brand personality or Brand Personality . To accurately determine brand personality, you need to list out the brand's attributes. Along with that are the personalities you aim for. This will support you well in developing your brand image. Identify target customers Providing products/services without customer segments and target audiences is very difficult for the marketing process, especially creating a Brand Image will be difficult.



Therefore, you should research the customers you are targeting, who they are, what they do, and what their personalities are. Besides, there are psychological and demographic characteristics. Brand Image structure Identify target customers This research will help you capture customer insight in the most convenient way. And from there, you can most accurately describe the brand image. How to build Brand image To be able to build a professional business image and easily reach customers, you need to apply the following methods: Clearly define mission, vision, and values Clearly defining the mission, vision and values ​​will help unify future activities.