B2B targeting options for your

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Use your first-party customer data to help focus your B2B Facebook targeting efforts so you can ensure you’re setting your most profitable audiences. 2. Use exclusion tools to narrow your audience Just like you filter out inconsistent or outdated customer data in your customer relationship management (CRM) system, you can filter out B2B audiences on Facebook who you don’t want to reach with your campaigns. Facebook’s audience exclusion features for campaigns are a great way to ensure your B2B Facebook ads are being seen by the right people.

3. Create ICPs to narrow your B2B audience search Ideal customer Brazil WhatsApp Number Data profiles (ICPs) are incredibly helpful tools for B2B companies trying to reach their target audience. An ICP is a fictitious company that has all the qualities and characteristics of those who would best benefit from a B2B company’s products or services. In essence, ICPs help B2B companies better understand who they’re selling to. More importantly, ICPs assist B2B companies in focusing their marketing efforts.



That includes B2B Facebook targeting. With an ICP on hand, you can identify details about your audience like interests, behaviors, preferences, and everything else under the sun. Using this information, you can utilize B2B Facebook targeting options with the confidence of knowing you’re effectively reaching your target audience.Better yet, you’re lowering the risk of funneling resources into a B2B ad campaign on Facebook that isn’t being shown to people who will engage with it.