B2B account based marketing campaign

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The fingers of one hand and for which it makes no sense to invest in campaigns to attract high volumes of traffic to the site, hoping to generate valid leads. If there is a company in your market that alone could account for a significant percentage of the turnover, why not dedicate a  to it? In parallel, organic activities will be able to continue working on SEO, increasing traffic to the site , on lead generation, converting more and more visitors into valid commercial contacts, on the qualification of contacts to accompany them to the purchasing decision.

If you want to know all the secrets of account based marketing, download Bolivia WhatsApp Number the free guide: Download the ebook Tailor-made strategies for buyers The focus on the buyer is one of the pillars not only of account-based strategies, but more generally of inbound marketing which for this very reason is extremely effective in the B2B sector. How to ensure that marketing and sales initiatives are effectively aligned with the needs of prospects and customers? It is necessary to start from a careful analysis of the buyer personas , defining the demographic profile of the ideal customers, their specific needs and the buyer's journey, i.e. the purchasing path.





These processes are part of the activities to be carried out with effective collaboration between sales & marketing.the topic of a previous article in our column with marketing tips .b2b marketing - buyer journey After that, we move on to the creation of the content marketing plan which includes all the contents - mainly intended for the online world - capable of capturing the attention of the target audience and answering their doubts, in all phases of the purchasing process. Among the materials to be designed and written, we must not forget those on lead nurturing, the fundamental step to accompany contacts from conversion to dialogue with the sales force.