Currently, there are two ways to prospect

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Its pros and cons? Understand everything about the topic with this post! Customer acquisition is one of the most important processes of any business. In the end, the customer is the company's main asset, and what justifies its own existence. For that reason, prospecting (also called pre-sales ) is a process discussed daily by managers and salespeople who clearly focus on the goal and generating more income for their company. Since it is from prospecting that the acquisition of the new client begins, the strategy chosen by the team will dictate the entire path that the lead will take in their journey — from the knowledge stage to the purchase decision. new clients: passively, through Inbound marketing , and actively, with Outbound marketing. With the recent rise of Inbound,


several gurus prophesied that it would be the most modern and Ivory Coast WhatsApp Number List efficient way to prospect. However, companies like HubSpot, Salesforce, and Samba Tech continue to invest in Outbound processes for one simple reason: it works! we're talking about or if you're not sure that Outbound may be the right strategy for you, in this post we will answer the following questions: What is Outbound marketing and how did it come about? What are the differences between Inbound and Outbound?; What strategy to choose when prospecting? Advantages and disadvantages of implementing an Outbound strategy?; How to align Inbound and Outbound in your company? Our approach is to explain everything you need to know about Outbound marketing, showing you that it is not a thing of the past and t





hat it has evolved a lot over the years, in addition to complementing the Inbound strategy and boosting revenue generation. Come on? Outbound Marketing x Inbound Marketing: what are the differences The fall of traditional Outbound and the rise of Outbound 2.0 5 advantages of Outbound marketing for your company What are the disadvantages of Outbound Marketing? Conclusion Outbound Marketing x Inbound Marketing: what are the differences There are several analogies that seek to explain what Inbound is and what Outbound is: Inbound is fishing for clients with a rod, while