DVERTISEMENT In other words, in this stage the message i
To convey the message. In the first phase, what was going to be said globally was defined, but the creative way to do it was not determined. It is at this moment when the most original message must be conceived, so that it really reaches our buyer persona. As shaped so that it is effective, unique and interpreted in the correct way by the receiver. Phase 3: choice of distribution media The last phase is the media strategy. Here the means in which it will be possible to more easily reach the buyer persona will be determined. This must be part of a comprehensive and precise media plan, which will stipulate the following: number of people Fax Lists to reach; frequency with which the campaign will be disclosed; period; budget. How to create and execute a creative Marketing strategy? As we saw in advertising planning, once the buyer persona and objectives are defined , it is time to exploit creativity . To begin with, we can associate the most significant aspect of the brand or product that we want to promote with the buyer persona's most intense need or pain .
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Basically, you should think about what would most motivate the buyer persona to opt for the brand or product we are working on. From there you can start brainstorming or brainstorming to give shape to the project. And thus, arrive at a final idea that transmits the message in the best way to facilitate its interpretation. At this stage it is necessary to give wings to the imagination, without any type of blockages. The more open you are to ideas that at first seem absurd, the better final results you can have. Something that starts as an idea without much sense can give it a creative
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