Transition to precise measurement on a per-user basis
This is a keyword. Examples of keywords influenced by local information Restaurants (Izakaya, restaurants, cafes, ramen shops...) Educational facilities (cram school, cultural center, English conversation, computer school...) Medical facilities (hospitals, ophthalmology, otorhinolaryngology, dentistry, osteopathic clinics...) Stores and facilities that are closely connected to the local community (hair salons, gyms, cleaning...) Professional profession (lawyer, tax accountant...) Businesses that require emergency response in the area (key repair, water troubles...) Examples of local keywords and search results Examples of local keywords and search results How MEO works and three evaluation points We will explain the points evaluated in MEO (Local SEO).Relevance to search keywords Evaluate how relevant it is to the searc Kuwait Phone Number Data h keyword. First of all, relevance to the category is important, but related keywords vary depending on the type of business. It is important to consider the search intent and search situation of the keyword, dig into related topics, subdivide them, and link them broadly. Example of subdividing keywords by type Example of subdividing keywords by type Distance from the searched location to the store (Distance) Another evaluation factor is how far the store is from the location where the searcher is searching. Depending on the search keyword, distance may be a priority.
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Related article: Local ABC packs where distance rating takes precedence Store or company popularity (prominence) The evaluation factor is how well-known your business is to the general public, both online and offline. Google's official guidelines refer to it as "visibility," but specifically, it refers to whether your company's business information is displayed or posted online, or information that is mentioned on SNS or portal sites as reviews or ratings. It is evaluated whether there are many Related article: What is Citation? About the effects and acquisition methods of SEO and MEO See also: How to improve your rankings in Google's local search results How local search results rankings are determined How local search results rankings are determined It's not just any one of the above factors, but each of the three factors works together depending on the keyword and has a big impact on search rankings.
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